Project Role: Logo, Brand Identity, Brand collaterals
Earned Combat is a proud symbol of discipline and strength in Brazilian Jiu-Jitsu. It reflects the values of perseverance, respect, and the constant drive for mastery through effort and dedication. Every detail shows a deep connection to the art where technique, mindset, and passion work together as one. Earned Combat represents more than training. It is the pursuit of growth both on and off the mats.
The Earned Combat logo draws inspiration from the fundamental role of hand grip in Brazilian Jiu-Jitsu, where every hold, position, and submission begins with control. The interlocking design of the initials reflects the precision and pressure of grip-based techniques, symbolizing dominance, discipline, and tactical awareness. Built for clarity and strength, the logo captures the essence of control the grip, control the fight.
The icon mark represents a hand grip, formed by the initials E and C, capturing the concept of grip central to Brazilian Jiu-Jitsu. Designed with simplicity and structure, the symbol remains distinct and legible across all sizes, ensuring adaptability for use on social media avatars, embroidered patches, and branded merchandise. Its compact, geometric shape balances strength with clarity, offering a modern yet timeless identity mark for the brand.
The secondary logo uses a circular design with the Earned Combat name around the main icon. This version gives a more formal and complete look to the brand, helping it stand out and be easily recognized. It is best used for signage, event branding, certificates, and other moments that require an emblem style or institutional presentation of the brand.
The logo is combined as a combination mark with the brand title and hand grip icon to form a strong and confident brand signature. This configuration works seamlessly across digital platforms and printed materials, including website headers, apparel, marketing assets, and promotional collateral.
