Urban Blink

FASHION / EYEWEAR

2024

The logo design features a creative blend of the letters of U and B, slanted and shaped like an eyeglass, which provides a clear connection to vision and style. The shape is bold yet simple, making it easy to recognize and remember. Its clean form reflects confidence, clarity, and forward thinking, which matches the brand’s modern and city-inspired personality. The logo works well in both print and digital formats, keeping a strong and stylish presence in any setting.

The brand typography utilizes Helixa Black for headers, creating a strong and modern look that stands out with bold, clean shapes. For body text, DM Sans Regular is used for its simple and easy-to-read style, giving balance and clarity to the design. Together, these fonts create a modern and professional look that fits the brand’s clean and urban-inspired identity.

The color palette uses Salmon Pink (#FF7175) as the primary color, giving the brand a warm, lively, and modern feel. It represents energy and confidence while keeping a soft and approachable look. The secondary colors, Off White (#FBFBFB) and Smoky Black (#161616), bring balance and contrast, helping the main color stand out while keeping the overall design clean and simple. The Flamingo Pink (#FFADB0) serves as the tertiary color, adding a touch of brightness and playfulness. Together, these colors create a fresh, stylish, and well-balanced palette that reflects a modern and confident personality.

Urban Blink is an eyewear brand inspired by the modern urban lifestyle. Each frame is carefully handmade using good quality acetate to make sure it is comfortable, durable, and stylish. The process takes time and focus to create glasses with the right balance of design and function. Every piece is made with attention to detail, giving each frame a clean and modern look that fits different faces and styles. The brand values simple design, quality craftsmanship, and self-expression. It believes that eyewear should not only help people see better but also show their personality and confidence. Each collection is made to match different looks and everyday activities, giving wearers comfort, clarity, and a touch of modern style.